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HighTeam has set
the standard for marketing events
in mainland China

Memorable, Cutting-edge Events

HighTeam is committed to building memorable, cutting-edge events. We develop tailor-made concepts for each of our clients’ unique goals. We help audiences connect with brands through experiential events, bringing products to life through creative activities and interactive performances.

Creative Thinking

We strive to be the leaders in creative thinking. At HighTeam, our globally experienced, multinational team stays on top of the latest trends and technology to ensure that we provide the freshest and most relevant solutions for your brand.

History

Since 1995, HighTeam has set the standard for marketing events in mainland China. We started small with just one client in Beijing but thanks to our unique ideas and unmatched quality we stood out from the crowd and grew quickly. Now with a staff of 250 across three regional offices, we have the resources and expertise to create exceptional events in all corners of China and even in other destinations around the globe.

Management Team

Mark Zhou

President

Rock Shao

Managing Director, IT

Jessica Bai

Managing Director, Automotive

Edward Pan

Managing Director,
Strategy

Chyanna Ju

Managing Director, FMCG

Cos Tse

CTO

Anita Xu

COO

Mark Zhou

President

Mark is the founder of HighTeam Marketing Communications and currently serves as President of the company and Chairman of HighTeam Group. He has more than 15 years of professional experience in brand management, event planning and management, sports marketing, digital marketing, and integrated marketing. Mark has served clients in a wide range of industries that include IT, automotive, sports, FMCG, and government. In addition to his work at HighTeam, Mark is a council member of the China International Public Relations Associates (CIPRA), an honorary advisor of MICE China, and a board director of Talents Magazine.

Rock Shao

Managing Director, IT

Rock is the General Manager responsible for HighTeam’s clients in the IT and online sector. He oversees the management and operation of our IT teams across our offices in Beijing, Shanghai, and Guangzhou. He has been with HighTeam for 15 years and has particular expertise in brand management, digital marketing, event marketing, event planning, and integrated services.

Jessica Bai

Managing Director, Automotive

Jessica is the General Manager responsible for HighTeam’s clients in the automotive sector. Her key tasks are managing team output, improving client relations, and developing new business. She has more than 15 years of professional experience in brand management, major event planning and management, PR communications, digital marketing, and integrated marketing. In this time, Jessica has spent more than ten years working with automotive clients, including BMW, Mercedes-Benz, and Volkswagen, and has cultivated a rich understanding of band cooperation and integrated marketing in this sector.

Edward Pan

Managing Director,
Strategy

Edward has been integral in the growth of HighTeam, joining the company more than 20 years ago. His focus has always been on marketing communication services and his expertise is in strategic marketing planning. Edward has vast experience working with clients in the IT, automotive, luxury, and FMCG sectors. Before taking on the role of HighTeam’s Head of Strategy he served as General Manager of the Shanghai HighTeam office where he led incentive trips and roadshow projects for various clients. In his current role, Edward focuses on maintaining key client relationships, building business partnerships, overseeing inter-office communication and facilitating the development and operation of HighTeam University.

Chyanna Ju

Managing Director, FMCG

Chynna is the General Manger of HighTeam’s Consumer and FMCG business unit, she is responsible for business development and team management in the Beijing office. Chynna joined HighTeam 14 years ago and leads teams in providing brand management, digital marketing, event planning, PR communications, and roadshow services. She is responsible for servicing several of our key clients, including Coca-Cola, COFCO, P&G, jd.com, and Lenovo, among others.

Cos Tse

CTO

Cos is HighTeam’s CTO and is responsible for researching and sourcing exciting new technologies which can be integrated into our events. He joined HighTeam nearly 16 years ago and?is one of the core members of the company’s management team, during this time he has led large-scale events for clients in the automotive, FMCG, and telecommunications industries. Cos’ expertise in technology and design come from his rich international experience in event production and creative design, he is a unique asset and has been able to deliver our clients with that unique interactive flare which is typical of HighTeam’s events.

Anita Xu

COO

Anita, HighTeam’s COO, joined the company nearly 16 years ago during which time she spent more than ten years working in business development and team management. She worked on high-profile projects for several of our key clients including IBM, Intel, and Lenovo. More recently, she has taken the lead in running internal company operations which include HR management, resource control, and operations management. Her strong experience in business operations makes her a valuable member of our team and made her a great fit for the company’s COO position.

Passionate about events ?

Come join our team